MiR | Lend a Hand Global

Launching MiR: From Visual Identity to a Movement People Can Join

Context

Movement in Refuge is a bold new nonprofit using sport, play, and physical activity to support displaced youth across the globe. With a strong mission and grassroots partnerships already underway, MiR needed a brand and web presence that could inspire action, attract supporters, and honour the resilience of the communities they serve.

Approach

LAHG partnered with MiR to create a visual identity and digital foundation. We developed a clean, modern logo system, selected a flexible colour palette that reflect MiR’s spirit. We built a Squarespace website designed for growth, added a storytelling-forward homepage, and created templates and assets to support outreach. The result is a brand that feels ready to rally athletes, coaches, and donors alike. A platform built for momentum.

Client

Movement in Refuge

Services

Brand identity 
Web Design

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Extending the Brand into the World
MiR's identity coming to life through merchandise and branded swag. Early concepts included embroidered jumpers, skateboards and more. Simple, tangible expressions of movement that help spark recognition and build community wherever they're seen.

Every design decision was rooted in MiR’s mission to empower through movement. The site architecture, color choices, and typography all support a dynamic, inclusive experience that speaks to both global donors and local communities. It’s not just a rebrand, it’s a foundation for long-term impact.