Transforming GCCA: From Brand Identity to Engaging
Digital Experiences
Context
Colorectal cancer is a leading cause of
cancer death globally, with incidence
rates varying markedly across different
regions. The Global Colon Cancer
Association (GCCA) is dedicated to
advocating for equitable access to
quality colorectal cancer screenings,
testing, treatments, and care.
Recognizing the need for a compelling
digital presence to effectively reach
and mobilize support, GCCA partnered
with Lend a Hand Global.
Approach
Lend a Hand Global collaborated with
GCCA to enhance their digital presence
by completely rebranding their visual
identity. This involved refining their
messaging, developing a new logo, and
creating engaging content to better
connect with a global audience. Our
strategies aimed to amplify GCCA's
mission, ensuring their advocacy efforts
resonate more effectively with patients,
advocates, and policymakers worldwide.
Brand identity
Digital Design
Motion
Design