Transforming GCCA: From Brand Identity to Engaging Digital Experiences

Context
Colorectal cancer is a leading cause of cancer death globally, with incidence rates varying markedly across different regions. The Global Colon Cancer Association (GCCA) is dedicated to advocating for equitable access to quality colorectal cancer screenings, testing, treatments, and care. Recognizing the need for a compelling digital presence to effectively reach and mobilize support, GCCA partnered with Lend a Hand Global.
Approach
Lend a Hand Global collaborated with GCCA to enhance their digital presence by completely rebranding their visual identity. This involved refining their messaging, developing a new logo, and creating engaging content to better connect with a global audience. Our strategies aimed to amplify GCCA's mission, ensuring their advocacy efforts resonate more effectively with patients, advocates, and policymakers worldwide.
Client
Global CCA
Services
Brand identity

Digital Design
Motion Design

Rebranding GCCA helped prioritize its mission, placing the brand at the forefront and content as the vehicle. Equipped with modern storytelling tools, GCCA now appeals to a broad audience while remaining true to its commitment to high-quality, impactful advocacy.